A different view on building.
Where we stand, in our own words — and Edward Snowden's.
“I take a bit of a different view from a lot of people who need venture capital, who are trying to get investors. I don’t like to promote tings. I don’t like to say I’m working on this particular system to solve this particular problem. I would rather simply do it, at the minimum of expenditure of resources, and then be judged on the basis of the results. If it works, it expands, that’s wonderful. But ultimately for me, I don’t tend to think that I’m going to be working in a commercial space. So I’d rather say, ‘Let’s wait and see.’”
— Edward Snowden
Our philosophy almost perfectly matches Mr Snowden's, apart from believing that it can also apply in a 'new' commercial context — one that is in opposition to recent investment paradigms that are anti-lifestyle, anti-founder, and pro-unicorn-or-bust.
We don't like the legacy and idolisation of Big Tech, and we firmly disagree with the future of entrepreneurship being a pursuit of ventures that recreate models that, in our opinion, have gone some way to breaking society.
We think commercial success needn't come at the expense of cultural responsibility, and we want to help other founders who believe the same.
If that sounds like you, we'd love to hear from you.
What that looks like day to day
Technical & product decision-making
Architecture, build-vs-buy, roadmap prioritisation, and the judgment calls that shape a product's early trajectory — including when AI genuinely belongs in the stack, and when it's an expensive way to avoid writing deterministic code.
Quasi-founding team support
Embedded, credible, senior support for sole founders and small teams who need more capacity without a full-time hire.
Hands-on delivery when needed
We're not afraid to write code, ship product, or run a sprint ourselves when that's the fastest way to move you forward.